Flamin' Hot University: Flamin’ Hot Houses
Flamin’ Hot University, or FU for short, is a fake university created by Frito-Lay and one of the hottest celebs around, Megan Thee Stallion.
As part of the campaign launch they wanted to create an activation that would drive engagement, and highlight the Flamin’ Hot product line.
So, we created the first ever, tongue activated filter on TikTok, Flamin Hot Houses.
How it works:
Step 1:
User selects filter.
Step 2:
Filter opens with generic Flamin’ Hot University Hat.
Step 3:
User is prompted to stick out tongue to activate filter.
Step 4:
User’s phone is filled with flames as filter activates.
Step 5:
Flames clear and user’s Flamin’ Hot House is revealed.
We made a Flamin’ Hot house for each respective Flamin’ Hot product.
Each house having their own unique style, tone and personality that participants could either affirm or deny.
Upon release, Flamin’ Hot Houses was the #1 branded filter, and garnered a whopping 10 Million+ Impressions.
Pretty fire if you ask me.
Here are some of my favorite engagements:
AD: Katie Gelfand
CDs: Ricardo Matos, Patrick Matzenbacher